"Rachel takes the time to truly understand the brand and ethos. This coupled with her expertise and knowledge gives her the ability to really drill down on content objectives and goals. The result being a content strategy that delivers real value to the audience, and on a commercial level. It also helps that Rachel is great to work with. She is extremely personable and approachable, I find it super easy to be open and honest with her. We’ve also had a lot of laughs along the way which makes everything more fun!