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Content Strategy

Check out the component parts of this offering. 

You simply need to tell me where you need help. 

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Analysis & Audits

  • Placing a focus on identifying customer needs

  • Aligning business and audience needs

  • Conducting content audits to identify opportunities for repurposing of existing and creation of new content

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Content Planning

  • Creation of content guidelines and tone of voice 

  • Repurposing / reformatting of content

  • Development of content calendar, including - 

  • Themes, assets, formats, channels, KPIs

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Content Creation

  • Management of content creation processes: brief, edit, approve. 

  • Working with relevant creators of content according to content plan:

  • Writers, creators of infographic, video and podcast content.

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Publishing & Distribution

  • Establish content publishing processes, including governance if necessary

  • Create organic distribution strategies, aligned to pre-determined KPIs

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Content Measurement

  • Helping you to identify the most relevant goals and KPIs to work toward 

  • Developing processes to measure and optimise content towards success