Content Strategy
Check out the component parts of this offering.
You simply need to tell me where you need help.
Analysis & Audits
Placing a focus on identifying customer needs
Aligning business and audience needs
Conducting content audits to identify opportunities for repurposing of existing and creation of new content
Content Planning
Creation of content guidelines and tone of voice
Repurposing / reformatting of content
Development of content calendar, including -
Themes, assets, formats, channels, KPIs
Content Creation
Management of content creation processes: brief, edit, approve.
Working with relevant creators of content according to content plan:
Writers, creators of infographic, video and podcast content.
Publishing & Distribution
Establish content publishing processes, including governance if necessary
Create organic distribution strategies, aligned to pre-determined KPIs
Content Measurement
Helping you to identify the most relevant goals and KPIs to work toward
Developing processes to measure and optimise content towards success