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CONTENT STRATEGY

Check out the component parts of this offering. 

You simply need to tell me where you need help. 

Content Strategy: Services
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ANALYSIS & AUDITS

  • Placing a focus on identifying customer needs

  • Aligning business and audience needs

  • Conducting content audits to identify opportunities for repurposing of existing and creation of new content

Bullet Journal

CONTENT PLANNING

  • Creation of content guidelines and tone of voice 

  • Repurposing / reformatting of content

  • Development of content calendar, including - 

  • Themes, assets, formats, channels, KPIs

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CONTENT CREATION

  • Management of content creation processes: brief, edit, approve. 

  • Working with relevant creators of content according to content plan:

  • Writers, creators of infographic, video and podcast content.

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PUBLISHING & DISTRIBUTION

  • Establish content publishing processes, including governance if necessary

  • Create organic distribution strategies, aligned to pre-determined KPIs

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CONTENT MEASUREMENT

  • Helping you to identify the most relevant goals and KPIs to work toward 

  • Developing processes to measure and optimise content towards success

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